Business Text Messaging 101: what you need to know to get started

Get a few of the most important questions on business texting answered in this guide.

Salon owner planning digital content and Facebook campaign.

Text messaging is the most efficient way to stay connected with customers in today’s digital world. Businesses of all sizes are using text messages to reach out to their customers and build relationships, increase customer engagement, and generate more sales.

Whether you’re new to business text messaging or just need a refresher on the basics, this guide will provide you with everything you need to know about how businesses use text messaging for marketing and communication.

In this article, we aim to answer some of the most important frequently asked questions about business texting, SMS marketing tools, SMS messages, and more.

How does business text messaging work?

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Business text messaging is the use of SMS (Short Message Service) technology to communicate with customers. It’s a powerful tool that can help you keep in touch with your customers, send reminders, announce sales and special offers, collect feedback, and more.

With business texting, you can create automated text messages using keywords or triggers so customers receive messages relevant to their interests or needs.

For example, you can set up a keyword that customers can text to opt-in to your message list, receive automated notifications when items they’re interested in go on sale, get reminders when it’s time for an appointment, or even send personalized messages thanking them for their loyalty.

How do I set up business texting?

woman in laptop in cafe working with cup of coffee

The first step is to create an account with an SMS provider company. A few solutions, such as Twilio, Vonage and Plivo, can be used by any type of business to send SMS to costumers. Their downside, however, is that they require some degree of knowledge of coding.

Other options are solutions built with small service businesses in mind. Appointible, is one such tool that works as an all-in-one online software, where you can automatically book clients and send SMS reminders, text message notifications and engage in two-way texting. Other tools worth mentioning are Treatwell, Booksy and Timely.

Once you have your account set up, you’ll be able to create automated messages using keywords or triggers and customize them with personalized content.

You’ll also need to determine the best times to send your messages and decide how often you want to communicate with customers via text.

Can I legally text message, my customers?

Yes, you can legally text message your customers with an official messaging service for business. However, it’s important to follow the legal guidelines put in place by the Telephone Consumer Protection Act (TCPA).

The TCPA protects consumers from receiving unwanted telemarketing and advertising messages and requires that businesses obtain prior express written consent from customers before they can send promotional messages.

The TCPA also requires business texting to provide an opt-out mechanism, so customers have the option of opting out of future text messages at any time. Additionally, customers must be made aware of their rights to opt out and that they will not be charged for opting out.

What is a business text?

young business woman sending sms in professional atire

A business text is a message sent to customers via SMS technology. Business texts can be used for a variety of purposes, such as providing reminders, announcing sales and special offers, collecting feedback, and more.

Business text marketing campaigns are also used to increase customer engagement and generate sales.

Due to its short nature – SMS can only be 160 characters long – SMS campaigns should always be written in a tone that’s easy to understand and concise enough so the customer can quickly comprehend the message and understand how to take advantage of any offers or promotions you’re running.

How do I create a business text?

woman receiving sms marketing on mobile on orange clothes with window behind

First, you need a business texting service that allows you to send out automated messages using keywords or triggers. Once you have the right business texting service, you can create a message and customize it for your specific needs.

When writing your message, it’s important to keep it short and sweet – use as few words as possible so customers can quickly understand your message.

How do I get a text number for my business?

woman checking phone while working on a laptop and cafe

To get a text number for your business, you’ll need to sign up with an SMS provider, such as the ones we mentioned previously. Once you have an account set up, you’ll be able to purchase a text number and start sending messages to customers.

When selecting a text number for your business, make sure it’s easy to remember and fits with your branding.

Additionally, you should also make sure the number is compatible with all major carriers so customers can receive messages regardless of their device or provider.

How to choose a text messaging service?

When choosing a text messaging service for your business, there are a few things you should consider. First, make sure the service is reliable and has good uptime. Second, look for services that offer features such as automated messages, keyword triggers, and personalized content.

How do businesses send out mass text messages?

three people receiving and reading text on phones and tablet

Businesses can send out mass text messages by setting up an automated system that sends the same message to multiple customers at once. This can be done through several services which allows businesses to schedule and send out bulk text messages in one go.

When sending out mass texts, it’s important to make sure the message is relevant and tailored to each customer. Check out this article to get to know a few use cases of mass text messaging service.

How do I start a text service business?

Starting a text service business requires planning, research, and the right tools. You’ll need to decide on the services you plan to offer and research local regulations that may apply. Additionally, you’ll also need to select an SMS provider.

Once your text service business is set up, you can start marketing your services and signing up customers. Make sure to provide quality customer service and ensure that customers are aware of their opt-out rights so they can easily unsubscribe if needed.

Is there a free texting service?

Yes, there are several free texting services available. However, such text messaging service tend to have limited features and often require businesses to use its branding in the messages.

To start a text service business, you’ll need to register with an SMS provider and purchase a text number. Once you have your text number set up, you’ll be able to start sending out messages to customers through the provider’s platform.

What is a business SMS?

woman sending business text in white office with laptop and notebook on a table

To send a mass business text, you’ll need to set up an automated system through an SMS provider. This will allow you to send the same message to multiple people at once. You can also customize messages for specific customers or groups of people to make them more relevant and targeted.

Businesses can use text messaging in a variety of ways, including customer service, marketing, notifications, and surveys. Text messages are a convenient and cost-effective way to reach out to customers quickly and easily.

What is SMS marketing?

SMS marketing is a form of business text messaging SMS to promote products and services. It’s a powerful tool for businesses because it allows them to reach out to customers quickly, easily, and cost-effectively.

When used correctly, SMS marketing can help businesses increase sales, boost engagement, and build relationships with customers.

If you would like to learn more about SMS marketing, check out this complete beginers guide to SMS marketing.

How do I write a business SMS?

To send a business SMS, you’ll need to use an automated system set up through an SMS provider. This will allow you to write and schedule messages that can be sent out in bulk to multiple customers at once. You can also personalize the messages for specific customers or groups of people.

When writing a business SMS, make sure that it is clear and concise. Include only relevant information and avoid using slang or text speak as these can be difficult to understand.

What are SMS marketing best practices?

SMS marketing best practices include keeping messages short and to the point, avoiding slang or text speak, including an opt-out option, personalizing messages when possible, and ensuring that all message comply with TCPA regulations.

If you would like to learn more, there is a full article in Appointible where we explain in further detail what are 9 SMS Marketing Best Practices.

What is commercial texting?

It depends on the context. Text messages are a convenient way to communicate quickly and easily, but they should not replace more formal communication methods such as phone calls or emails. If you’re sending a business message, make sure that it is professional and relevant to the recipient.

Commercial texting is when businesses send text messages in bulk to customers for marketing or advertising purposes. This type of message should have an opt-out option so customers can unsubscribe if they do not wish to receive them anymore.

Is it possible to send images in SMS message?

Yes, it is possible to send images in SMS. However, there are a few things to keep in mind when sending pictures via text message.

Firstly, the image should be formatted for mobile devices and should not exceed the file size limit of most phones. Secondly, ensure that the image is relevant to your message and will not be intrusive or distracting for recipients. Finally, make sure to include a link to the full-size version of the image.

Is it possible to send links in business texts?

Yes, sending links in business texts is possible. To do so, always include a link preview so your recipients know what they’re clicking on. This can be done by using a link shortening service, such as Bitly.

You should also make sure to include relevant keywords in the text so that your customers understand what they are clicking on.

Can I track business text open rates?

Yes, you can track the open rates of your business texts. Many business texting services offer analytics so you can see how many recipients opened your message and when they opened it. This is a great way to measure the success of your campaigns and optimize them for better results.

About the author

Seasoned marketer, storyteller, and writer, with a deep passion for all things Mountain Biking, Hiking, and being in nature.

Fernando Cintra

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