Do you have a budding nonprofit organization? Need help getting more donors, donations, resources, send reminders for fundraising events or rallies?
Send text messages and receive text messages to have a two-way open conversation with your supporters. SMS marketing will help your nonprofit grow and get all the support it needs. Texting will change the game for your organization by streamlining communication and marketing.
We are going to share why your nonprofit needs a texting service and eight ways a messaging service can help with mass texting, fundraising, and much more for your organization.
Top four reasons nonprofits should use text messaging marketing
Stand out in the crowd with SMS
Just like you, donors are busy people who want to help support good causes. It’s important to stay focused on building strong relationships with your supporters and finding the right time to get quality conversations with them.
Consider sending personalized text messages to donors, supporters, and allies for your nonprofit. Text messaging is a simple and convenient way to get attention. As we know, even the most committed donors can’t always put you before their professional or personal lives.
Establish and develop better relationships with SMS nonprofits
While staying in contact with donors should be high on your list of priorities, your nonprofit will also need to communicate with volunteers, service practitioners, and even beneficiaries.
You may have gotten along fine communicating via email, phone, or by sending company e-newsletters. However, the majority of people prefer to use texts over any other form of communication. A study done by Twilio discovered that all generations prefer to communicate with text messages 3-8 times more than they do an in-person conversation.
Text message marketing reduces company overhead costs
By utilizing text message marketing saves your company money and not only that but it yields far greater rates of engagement and can increase attendance of your non-profit gatherings. Bigger charities, with an extensive base of donors, may find considerable cost savings by switching their marketing to text marketing.
Mass text for lightning speed communication
We live in a fast-paced culture that wants an immediate response when it comes to communication. Most of us get flooded with daily emails and we struggle to get through our inboxes. Sending a text message is a fast, inexpensive, and effective way to communicate with anyone in the world. The use of smartphones will continue to rise in the coming years. It has been estimated that by 2025 over 70% of the world will use their mobile device to surf the internet. This means that even more of us are going to our smartphones for all of our daily communications and interactions.
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8 ways nonprofits can use text messaging
Not sure how your non-profit can use and benefit from text message marketing for nonprofits? There are eight key ways that your business can reap the benefits from texting your donors and supporters, and even volunteers. We will explain those ways now.
Ask donors to send a text message with a keyword to you as part of an automated SMS service for nonprofits. For example, you can send to your subscribers “Text DONATE to 12345” because it helps set a clear ask for support. Donations are either added to a phone bill or taken via a short link to a funding page on your site. Typically, text-to-give campaigns are only successful with a strong marketing strategy, but these campaigns can offer a quick way to get donations.
Emergency crisis fundraising
Your work may need a real-time response to an emerging crisis, so you’ll need immediate funding. Create a text messaging campaign on the fly that reinforces urgency, evokes emotion, and sends a mass text to your donor list.
Soliciting peer-to-peer donation
Recruit new volunteers by sending bulk peer-to-peer text messages often. This will add a human and personal touch to your community without costing your nonprofit additional time. These bulk messages will help you reach out to hundreds or even thousands of people in an instant and expand your reach for more financial donations and support. Text marketing will save time from cold calling and emailing.
Communicating with your nonprofit’s donors
Follow up with your donors
If you want to get continuous support from your donors, you need to follow up with your donors often with a texting service for nonprofits. This will streamline the follow-up process. You can send text messages sharing the latest news and what gatherings or rallies are coming up next.
Say thank you often
As any good fundraiser knows you must thank your donors often as the success of your organization depends on it. This can make the difference between getting another donation or not. Meanwhile, you won’t want to depend on SMS text messaging alone. You can set up automated thank you messages that can be sent instantly after receiving one. It makes donors feel valued straight away.
Segment your donor journeys
If you send out mass texts to donors giving regularly, segment your donor base to personalize these messages. This way, you can create effective pathways to help solicit donations, thank donors for their contributions, and share updates on your nonprofit. Consider using SMS as part of a multi-channel marketing approach because it could target donor preferences and personalize their experience.
Rally your nonprofit’s supporters
If you’re hosting a lobby day or rally, schedule a public ask. You could request a keyword to your dedicated phone number using an SMS call-to-action with mass texting. This could be a great way for supporters to opt-in to receive instructions on how to help your cause or be alerted when you need their support for different activities.
Have well-thought out text messaging marketing strategies
To deliver an effective donor engagement or supporter communication strategy, you will need to gather insights and data. Conduct surveys, so your marketing or outreach strategies can improve your supporter’s communications preferences. Make sure to avoid common mistakes such as not segmenting your subscriber list, not personalizing your text messages, or elevating your strategies to the highest standards.
Manage events via text messaging service for nonprofits
Do you find attendance at your events to be lower than normal? Text a simple reminder that can aid in boosting event attendance. You can insert helpful information links or directions to the event to make it easier for your supporters to get there. Even if your nonprofit’s events are online, most people are still looking for a personalized experience. This is where using automated text messaging can help.
Organize and gain new nonprofit volunteers
Schedule and confirm volunteers via text and two-way chat, send important information as directions, instructions, and more. Gaining the support of volunteers is an essential part of any nonprofit’s culture and helping propel its success. After all, they are usually giving up their time for free. Using text message marketing for nonprofits to help recruit additional volunteers for an upcoming campaign or event. All you have to do is decide on a keyword, write a simple text message, and do regular promotions to your other marketing channels.
Effectively communicate between team members with a texting service
With so much of the world relying more on their smartphones, communicating with teams via texts could improve their effectiveness in achieving goals. Once you have their phone number then you can communicate with them via two-way texting to send them instructions, updates, and much more.
Nonprofit texts can help market your services
As a nonprofit, you may offer essential services to those in need. Whether it’s counseling support to people who struggle with mental health or supplying aid for those in need make your services known out in the world by gathering phone numbers and texting supports and donors. Text messaging should be a standard part of your outreach strategy. If you can source the investment, consider having a chatbot on your service’s website too. According to Juniper’s research, the introduction of chatbots will save 2.5 billion customer service hours over the coming years.
We are here to help nonprofits succeed and receive the funding it needs with a text marketing service
At Appointible, we offer nonprofit organizations a quick and effective way to drive website traffic, manage fundraising events, and get funding with text marketing by utilizing our messaging service.
Text marketing is one of the fastest-growing marketing channels out there. It can increase your funding, brand awareness, and send mass text messages to donors and supporters.
Always keep in mind when creating your text messages campaigns, people are willing to give their personal information such as credit card info, phone number, and name in exchange for something valuable.
We are here to lend our nonprofit marketing expertise and share our best practices for mass texting and nonprofit text messaging so you can be successful and have sustainable growth.