Salon text message marketing: Important dates to remember

smiling woman worker with clipboard in modern beauty salon sending sms marketing massages

In this article we share over 20 important dates salon owners can benefit from in their SMS marketing strategy.

In this article, we will explore the power of SMS marketing for salons and how to utilize text message marketing effectively to reach out to your customers.

We’ll provide you with a list of important dates to remember for your salon’s SMS marketing campaigns and some message templates you can use to reach out to your customers.

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By the end of this article, you’ll better understand how to use text message marketing to grow your salon’s business. So, let’s get started!

New Year’s Eve

New Year’s Eve is a time of celebration and reflection, and it’s also an excellent opportunity to reach out to your salon’s customers and wish them a happy new year.

Sending text messages on New Year’s Eve is a great way to show your customers that you value their business and appreciate their loyalty.

It can also be a great way to promote any special promotions or sales that you have planned for the new year.


  • “Happy New Year from [Your Salon Name]! Start the year with a relaxing appointment at [Your Salon Name]! Book now and receive 10% off your next service.”

  • “Wishing you a happy and healthy new year from [Your Salon Name]! We’re offering a special promotion for the new year as a thank you for your loyalty. Book now and receive a free manicure with any other service.”

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Valentine’s Day

Valentine’s Day is an excellent opportunity to reach out to your customers and remind them that your salon is the perfect place to pamper themselves or their loved ones.

Whether they’re looking for a unique date-night look or a relaxing spa treatment, your salon has something to offer. Beauty salon text messages work great on Valentine’s Day and are a great way to show your customers that you care about their needs and wants.

  • Love is in the air at [Your Salon Name]! Whether you’re spending Valentine’s Day with a special someone or treating yourself, our salon has everything you need to look and feel your best. Book a hairstyling service now.

  • Happy Valentine’s Day from [Your Salon Name]! Show yourself some love with a relaxing spa treatment or a new hairdo. Book now and receive 20% off any service!

Mother’s Day

mother with long hair at the beauty salon using smart phone

Mother’s Day is a special day to celebrate the women who have nurtured and cared for us. It’s also an excellent opportunity to reach out to your salon’s customers. Text marketing can remind them that your salon is the perfect place to pamper their moms.

Whether they’re looking for a relaxing spa treatment or a new hairstyle, your salon can help them show appreciation for their moms.

  • Happy Mother’s Day from [Your Salon Name]! Treat your mom to a day of pampering at our salon. Book now and receive a free spa treatment with any other service.

  • Show your mom some love this Mother’s Day with a gift certificate from [Your Salon Name]! Our salon offers various services that she’ll love, from hair styling to nail treatments.

Independence Day

Independence Day, also known as the Fourth of July, is when Americans celebrate the country’s independence.

Salon owners can take advantage of this occasion by sending SMS messages to their customers. People usually attend parades, carnivals, and other outdoor events.

You can remind your customers to visit your salon to look their best during these events.

  • Surprise, surprise! Get a 20% discount on your next haircut when you show this message at [Your Salon Name] on July 4th!

  • Happy Independence Day! Let’s celebrate with a relaxing spa day. Get a 10% discount on any spa service if you book before July 4th.

Back-to-School Season

Back-to-School season is an essential time of year for students and parents alike.

Beauty salons can capitalize on this by sending SMS messages to parents and students to remind them to get haircuts or other services before the new school year starts.

  • At [Your Salon Name], you have your child’s haircut for just a $10 booking before September 1st!

  • Start the school year off right with a fresh haircut! Get 15% off your next cut when you book before September 1st.


Halloween is a fun holiday that many people look forward to every year.

As a salon owner, you can send SMS messages to your customers to remind them to visit your salon to prepare for their Halloween parties and events.

  • Get ready for Halloween with a spooky new hairdo! Book any hair service before October 31st and get a free gift at [Your Salon Name]

  • [Your Salon Name] wishes you a Happy Halloween! Get 10% off any makeup or costume hair styling service when you book before October 31st.


Thanksgiving is a time for giving thanks and spending time with family and friends.

As a salon owner, you can send SMS messages to your customers to remind them to get a fresh haircut or style before Thanksgiving dinner.

  • Look your best this Thanksgiving! Get 20% off any cut or style when you book before November 15th.

  • Happy Thanksgiving! Book any spa service before Thanksgiving and get a free gift to show our thanks.

Black Friday

asian man with mobile phone in hairdressing salon

Black Friday is the biggest shopping day of the year, and many people are out looking for deals.

As a salon owner, you can send SMS messages to your customers to remind them of your salon’s Black Friday deals.

Since Black Friday is the top date for retail businesses, it can also be an excellent occasion to boost sales of beauty products.

  • Don’t miss out on our Black Friday deal! Get a 30% discount on any service when you book before November 30th.

  • Happy Black Friday! All hair color services and products with 50% off [Your Salon Name].

Christmas Eve

Sending beauty salon messages on Christmas Eve is a great way to remind customers that your salon is open and ready to help them look their best for the holidays.

Many people will be busy with last-minute preparations or traveling, so it’s essential to send a timely message that will catch their attention.

  • “Merry Christmas Eve! Don’t forget to book your holiday hair appointment with us. We still have some openings available for tomorrow. Reply YES to book now!”

  • “Last-minute Christmas shopping? Please stop by our salon and take advantage of our special holiday deals on haircuts, coloring, and styling. Show this text to get 10% off your service!”

Customer’s birthday

young woman receiving text message inside beauty salon

One of the most personalized ways to engage customers is by sending them a birthday message. This is an opportunity to make them feel special and appreciated and encourage them to treat themselves to a salon visit.

A well-crafted birthday message can lead to increased loyalty and customer retention.

  • Happy birthday! To celebrate, we’re offering 10% off your next haircut. Book now and mention this text to redeem.

  • Wishing you a day as beautiful as yours! Come for a complimentary blowout on us to make your special day even better.

Anniversary of the customer’s first appointment

Celebrating the anniversary of the customer’s first visit to the salon is a way to acknowledge their loyalty and show appreciation for their patronage over time.

You can remind them of the excellent service they received and encourage them to book their next appointment. Anniversaries are a great way to reward loyal customers.

  • Time flies – it’s been X years since your first appointment with us, and we couldn’t be happier to have you as a customer. We’re offering you 20% off your next service to show our appreciation.

Date of the customer’s last appointment

Sending SMS messages to customers reminding them of their last appointment can help maintain a strong relationship with them. It also shows that you are attentive and care about their needs.

By doing this, hair salons can ensure that customers remember their appointments, leading to missed opportunities for both parties.

Sample messages:

  • Hi [customer name], it’s been a while since we last saw you! We would love to see you again. Book your next appointment with us and receive 10% off.

  • [Salon name] wants to thank you for your recent visit. Remember to rebook your next appointment soon to keep your hair looking great!

Date of the customer’s next appointment

Sending SMS messages to customers reminding them of their upcoming appointments is a great way to provide excellent customer service. It shows that you value their time and are committed to providing a reliable service.

It also ensures that customers remember their appointments and helps reduce the number of missed appointments.

Sample messages:

  • Hi [customer name], this is a reminder of your appointment with us on [date and time]. Please let us know if you need to reschedule or cancel.

  • [Salon name] is excited to see you for your next appointment on [date and time]. Remember to arrive a few minutes early to ensure we get you looking great!

Five other ways to use SMS marketing for a beauty business

SMS marketing is an effective way for beauty businesses to promote their services on particular dates. Still, there are also other ways to use this marketing tool.

Here are five additional ways to use SMS marketing for a beauty business:

1- Sending text message reminders

One way to use SMS marketing for a beauty business is to send text message reminders to customers about their next visit. We briefly mentioned appointment reminders earlier in the article.

Appointment reminders are handy for busy customers who may forget about their appointments or double-book themselves. New clients love the experience of receiving salon SMS reminding them of upcoming appointments.

By sending appointment reminders a day or two before the appointment, customers are more likely to remember and show up on time.

2- Improve customer service

Another way to use text messages is to improve customer service. Businesses can use SMS to ask for feedback after an appointment and respond to any complaints or concerns promptly and efficiently.

They can also use SMS to communicate with customers who may have missed an appointment, to offer apologies, or to reschedule.

SMS can also send personalized offers to customers based on their previous purchases or interests to make them feel valued and appreciated.

3- Sharing text messages with beauty tips

SMS can also be used to share beauty tips with customers. This can provide value to customers outside of their appointments and establish the business as an authority in the industry.

For example, a salon could send a message with a tutorial on how to do a particular hairstyle or makeup look, or tips on caring for a specific skin type. These messages should be informative and engaging and provide a reason for customers to look forward to receiving them.

4- Sending updates to salon customers

SMS can send customers updates about changes to the salon, such as new product launches, changes to opening hours, or new services being offered.

This can keep customers engaged and interested in the business and help build community. Businesses can also use SMS to promote events or promotions, such as a special offer for Mother’s Day or a charity event the salon is sponsoring.

5- Encourage customers to buy salon or spa service packages

One effective way to use SMS marketing for a beauty business is to encourage customers to purchase salon or spa service packages.

This can be done by sending personalized text messages to customers and offering special discounts and deals on these packages.

By doing so, you increase your sales and retain customers who are likely to return to your salon or spa for future services.

Additionally, you can send reminders to customers who have purchased packages, prompting them to book their appointments and take advantage of their packages.

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