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What is a SMS Blast and How Does It Work

In today's article you will learn what are SMS text message blasts and how do they work

Fernando Cintra

wrote inMobile Marketing

3 min read

There are many ways to connect with customers through text messages. SMS have high open rates and most Americans rather receive text messages than phone calls.

That being said, it is imperative that your business start to proceed with communications with clients through SMS text messages. In case you have a large audience that needs to receive automated text messages at once, your solution might be SMS blasts.

In today's article we will see what are SMS blasts, how do they work and how you can apply them to your business

What are SMS blasts?

SMS blasts are text messages sent in bulk to large audiences of mobile phone numbers simultaneously in an automated way. With the use of SMS blasts campaigns, your business can reach hundreds and even thousands of people at the same time.

SMS blast works so great because all the process is automated. This means that the message will be sent to multiple phone numbers at once without the need to manually prepare each o the text messages and send them individually.

This gives your company time to focus on more important things and maximize the revenue that can come from SMS marketing.

SMS blasts are used extensively in many tipes of business - such as event organizers, sport venues, music concerts - as well as by public authorities - like emergency service notification and natural disaster alert - because it can reach a large group of people with very little interval between the moment the message is sent and the moment the user receives it.

But we will get more in detail on that in the next part of our article:

How can SMS blast be used for business

The main way in which SMS blasts can be used for business is to communicate with a large audience in the shortest window of time possible.

We can already see the way in which the beginning of the general activity of forming attitudes has an indirect impact on the reassessment of companies' marketing potential.

As we mentioned previously, blast SMS campaigns are ideal for companies sending text messages to big audiences at once. There are some particular niches that benefit even more from SMS blasts. Here you can find a few and how they can use it.

SMS blast for events

Event companies can us SMS blasts to deliver key information about a concert, festival, etc. Sending a bulk text message to all your audience with details about the event, like the event day reminder, or the address of the venue is extremely important.

SMS can be easily saved for further reference. This means that links to the address and other reminders can be store and checked when the user finds it most convenient.

There are so many possibilities for SMS blasts to be used for events.

SMS blasts for marketing campaigns

SMS blasts are ideal tools inside marketing strategies. Your business can get many types of promotional messages across your audience by using SMS blasts.

If your company is about enter the release phase of a new product, you can use the power of SMS blasts to send text messages to your audience notifying of the release date, how or where can customers acquire the new product, details about pricing and much more.

Another situation in which you can use SMS blasts for marketing campaigns is by promoting newly released content to your followers. Whenever you publish a new blog post, a podcast episode or a YouTube video, you can use SMS blasts to communicate your audience and drive traffic to your content platforms.

There are many ways SMS blasts can be used for business. If you are a company looking to deliver massive text messages big followings, consider using SMS blasts in your marketing strategy.

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