What is 10DLC? A2P Messaging on Long Codes.

A general overview of the new requirements that impact brands and businesses sending SMS or MMS.

Have you heard about 10DLC? Feeling overwhelmed by the technical jargon? Read below for a general overview of the new requirements that impact brands and businesses sending SMS or MMS.

Introduction to 10DLC

10-digit long code (10DLC) is the telecom term for the new way the US and Canadian mobile carriers provide application-to-person (A2P) messaging through local numbers. In other words, it’s the way organizations or businesses like you send texts to your users like reminders or alerts. And the rules are changing to help lower the amount of spam text messages consumers receive.

Businesses should follow 10DLC compliance requirements

If your business uses 10DLC numbers to text customers, you have to register with your A2P provider. You’ll need to provide general details like your business information, contact details, and texting plans. You should expect a small fee for the brand registration process.

Once your registration is approved, carriers will issue a trust score for your business depending on whether they believe your messaging is appropriate.

At Appointible we handle the 10DLC registration process for you by collecting information on your business and text messaging plans.

How much do 10DLC messages cost?

We encounter additional expenses related to brand registration and vetting in the United States and Canada. The following fees are passed at no markup.

One-time 10DLC registration fees

  • Brand registration: $4
  • Brand registration with vetting (optional): $40

Recurring 10DLC fees

  • Low volume monthly fee (up to 15,000 SMS per month): $2/month
  • Standard volume monthly fee (15,000+ SMS per month): $10/month
  • Additional phone number fee: $2/monthd monthly.

10DLC compliance

10DLC compliance is mandatory for all businesses that send A2P (Application to Person) text messages in the US and Canada. If a company does not register its brand but uses a 10DLC number nonetheless, carriers will stop supporting SMS for them.


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