Benefits of SMS Marketing for Retail

Boost omnichannel sales with personalized messaging.

More people own a cellphone than a toothbrush. This was originally cited by the Mobile Marketing Association of Asia. There are 6.8 billion people on the planet, 5.1 billion own a cell phone, but only 4.2 billion own a toothbrush. Can you imagine that?! 78% of Gen Z consider their smartphone their most important device for them to go online, according to businessofapps.com.

With all these people who have access to the internet at their fingertips and with the capability to shop online, why not capitalize on that and do SMS messaging?

Texting customers is the best way to connect with them and it will increase sales, in-store traffic, and website traffic. Implementing highly effective SMS marketing strategies and utilizing best practices for text messaging for your retail business will help you take your business to the next level.

Here are nine SMS marketing benefits to consider when creating SMS campaigns text messages to help you get repeat customers with promotions and other types of messages.

SMS metrics are significantly higher than email marketing

The average open rate for email marketing is approximately only 20%. However, SMS open rates can be as high as 98%, and the average click-through rate (CTR) for an email marketing campaign is 2.5%. Meanwhile, SMS marketing CTR is around 19% on average. Increasing text marketing open rates and click-through rates often leads to more sales.

Texting SMS subscribers can increase customer engagement and communication

According to these smartphone statistics stated by Review42:

  • Smartphone users interact with their phones 2,617 times a day

  • People spend two hours and 51 minutes a day on average on their smartphone

  • 52% of the world’s population are mobile internet users

Use SMS marketing to connect with your customer base. They are spending a good portion of their time on their smartphones. Increase customer engagement for your retail business by texting your customers promotional messages with images or GIFs, sending customer surveys, or answering their customer service questions.

Text message marketing can attract more customers to your sales funnel

Use SMS marketing to help nurture customer relationships throughout their buying journey. For newer people who aren’t too familiar with your brand, retail SMS marketing is the best way to engage and nurture them to become paying customers. However, with existing customers, retail SMS marketing can help to nurture them which leads to an increase in repeat purchases, customer retention, and brand loyalty.

Retail SMS marketing campaigns are quick and easy to create

SMS marketing campaigns are usually straight-to-the-point and don’t typically involve the intensity of creative assets compared to other marketing communication channels. This makes it easier to strategize, plan, and schedule SMS marketing campaigns.

Test your text message length and format to see what your audience responds to best. For example, GIFs may work for some retailers. Meanwhile, others may see a loss in subscribers. The key to having consistent successful SMS marketing campaigns is to test and learn from each campaign.

Data-driven insights help you personalize and perfect your text message marketing for better customer communication

SMS marketing campaign data helps you understand your customers better. This will help you know when and how to engage with them via text. Additionally, SMS marketing data provides actionable insights to help you develop a more effective SMS marketing strategy. Lastly, another benefit to SMS campaign data is helping you segment your customers based on their interests and behavior.

Segmentation is the key element when it comes to sending personalized text messages to your customers. Five segmentation categories you can consider and implement to the backend of your SMS marketing tool:

  • Location – Send personalized SMS messages based on customer location.

  • Consumer behavior – Gather information about your customers’ specific interests, purchasing habits, and order frequency to help you personalize your text messages to them.

  • SMS marketing engagement –  Use engagement data to determine what types of campaigns to send them in the future.

  • Order information – Send personalized SMS marketing text messages based on what stage of ordering your customer is in. Whether their order is confirmed, fulfilled, or on the way. It can also let them know when an item is back in stock. SMS marketing is a great way to keep shoppers in the loop on their orders.

  • Consumer attributes – Add consumer attributes information such as tags, relationship length, and account status to your SMS marketing audiences.

Segmenting your customers will dramatically improve a text campaign and your text message marketing strategies, help you write better marketing messages, and have repeat business.

Drive brand awareness and website traffic through SMS marketing

The NY Post states, Americans check their phones 80x a day, and 90% of SMS marketing messages are read within three minutes. With text message marketing’s reach, high open rates, and affordability, makes SMS marketing a helpful tool to keep your retail business top of mind with your customers and prospects.

Not only that, retail businesses can use an SMS marketing campaign to help drive brand awareness to prospects, increase website traffic as new products and collections launch, or when items are back in stock.

Run campaigns with an exclusive in-store invite to boost in-store traffic

If your retail shop has a brick-and-mortar shop, then SMS marketing can help you boost in-store traffic with exclusive VIP customers campaigns that can only be redeemed in-store. For example, do a pre-launch of a new product or collection in-store first and then release it online to your online customers or brand loyalty program. This will help boost in-store traffic with customers that live nearby.

Retail text message marketing is not a saturated marketing channel (yet)

SMS marketing is a relatively new digital marketing channel and about 61% of marketers still don’t use SMS. However, SMS marketing is a growing trend and is not as saturated as other marketing channels such as email marketing or social media. Be an early adopter of this retail SMS marketing strategy because it can help you gain a competitive advantage compared to your competitors who do not participate in retail SMS marketing.

Use SMS campaigns to expand your omnichannel retail text message marketing strategy

Omnichannel commerce helps you create a seamless customer experience across all touchpoints. Add SMS marketing to your omnichannel selling strategy because it will deliver a continuous and convenient conversation with your customer base while increasing sales and customer engagement for your retail stores.

Emails and phone calls are still necessary for customer service purposes. However, SMS marketing can provide a better customer experience in certain situations such as online sales and new product launches.

Customers today are accustomed to texting and want to text businesses. Text messaging is easier due to its real-time notifications. You can answer time-sensitive customer service messages faster than you would via phone or email.

Grow your SMS list simultaneously with an omnichannel marketing strategy by using your e-commerce site, social media, in-store, direct mail, and other marketing channels.

Text marketing will help you collect your customer’s name, mobile phone number, and email address so you can send them SMS marketing messages later.

Appointible is here to help retailers succeed and be profitable with retail SMS marketing

At Appointible, we offer retailers a quick and effective way to drive retail store website traffic with SMS marketing.

Text marketing is one of the fastest-growing marketing channels. It can increase your product sales and brand awareness, and allow customer messaging for customer service. Always keep in mind when creating your retail SMS marketing campaigns, people are willing to give their personal information such as credit card info, phone number, and name in exchange for something valuable.

We are here to lend our retail SMS texting expertise and share our best practices for SMS marketing for retail stores to be successful and profitable. If you are interested in growing your retailer business with texting, sign up for our free trial today.

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